L’ORÉAL, the world’s leading cosmetics company, is using Board to bring end-to-end transparency to its marketing budget planning process in the DACH and Nordics regions. This provides executives and management teams with the information they need to make strategic investment decisions quickly and efficiently.
As the central entry point for marketing planning, budgeting, and forecasting for more than 600 users, Board harmonizes working methods across countries and departments. This is done in accordance with the reporting requirements of the L’ORÉAL Group and the recommendations of the “Excellence in Finance” program.
Arooj Humayun
At L'Oréal, we’ve built an innovative Beauty-Tech area, and we are now extending its capabilities with AI. Board is also introducing powerful AI-driven features, opening up an entirely new world of opportunities for collaboration. We are truly excited about what lies ahead and look forward to shaping this future together.
Integrative workflows, including approval processes and comment functions, create end-to-end process transparency. In addition, comprehensive scenario analysis options and interactive dashboards provide starting points for ad hoc analyses and informed decision-making. This is a huge plus in terms of convenience in daily planning – no Excel spreadsheets, but parallel and transparent workflows and easy data integration.
With its modern, intuitive user interface, Board also meets the high expectations of a new generation of users who actively demand digital solutions and value user-friendliness as well as efficiency.
With our centralized solution from Board, which we call MyPLANS, we meet our company's need for end-to-end transparency of budgets and expenditures and ensure agility for strategic investment decisions.
